When you are
New to SEO you will imagine how to rank in Google search engine? You will also get different questions like
how Google handles so many search queries?Basically, Google has designed its own algorithm for its users. The algorithm will decide the ranking for a particular web page, and it also handles the queries based on this algorithm.In case you try to play with Google algorithms, then your web page will be penalized.
Exactly what is Google penalty?
Google penalty is nothing but a decrease in your page rank drastically in the search engine.Google can penalize the web page for two reasons. Either for not maintaining their
webmaster guidelines or using some
black-hat techniques.
How we will understand whether our website is penalized?
When you search for your brand name in Google,
if your website and the social media pages of your brand are coming first, then your website is not penalized.In case you are not ranking for your brand name, then you are in big trouble, and you are being penalized.There is another way to understand whether the website is penalized. You just copy and paste the content of your website and if your website is ranking for your content then you are not penalized and if other pages are displayed for your content then you are penalized.
Webmaster guidelines
Google have provided us their tool,
Google Search Console which helps us in maintaining the web page.Google webmaster gives us all the notifications and it is a very vast topic. If we do not resolve the issues informed by the Google Search Console, then Google penalizes us.
Black-Hat Technique
Black-Hat SEO is nothing but increasing the ranking of your web page by violating the terms and conditions of search engines.If Google finds that we have violated its terms and conditions, then it will penalize us.
There are many reasons for Google to penalize the web page. So let’s try to figure out how we can keep our web page safe from Google penalties?**How we can stop our website being penalized?
Most of the people ask these questions. Here are some reasons:1. Broken link
If we have any broken link in our website then we get notification in
Google webmaster. Google hates broken links, so it is very important to remove these broken links for not to increase our chances to be penalized.
2. Duplicate content
Google will penalize the web page if the page contains duplicate content. It is very important to check for duplicate content.Use the tool
plagiarism checker for making correction in your content.
3. Buying links
Google is a mastermind, so if you are buying some links, then it will understand. In the beginning, your web page may rank, but once the Google algorithm finds this, it will directly penalize your web page for using the black-hat technique.So never buy any backlinks from websites.
4. Keyword stuffed content
Google’s algorithms are designed in such a way that it will understand whether you have written genuine content or just did keyword stuffing for better ranking.We should ignore
keyword stuffing and always check the keyword density. You will not be directly penalized, but you will never rank for such content.
5. Website load time
Website loading time is a
ranking factor. Same way, if the website is taking a long time for website loading, then the search engine decreases your website ranking.We should always check for the website load time and remove the factors which are increasing the website load time.
6. Hidden links
If you have any
hidden link in your website, then Google penalizes such web page. So it is better not to have any hidden links on the website.If we have any hidden links by mistake also, then we should remove them before Google penalizes our web page.When you get the
algorithmic penalty, it becomes troublesome to increase your ranking again. It is quite difficult to understand why you got penalized, but it is not impossible.
7. Less content
Less content is also a factor for Google to penalize your website. If you are not maintaining the
content density specified by Google, then you are more vulnerable to Google penalty.Try to make the content density as specified by Google so you will be in the safer zone of Google penalty.
Conclusion:
It is not difficult for maintaining your website from Google penalty. I believe that precaution is better than cure. So make sure that you have designed your website in such a way that you are free from Google’s penalty. This is a precaution.Once getting penalized, it is a big procedure to rank higher and a waste of time. In this time period, you will lose many genuine customers.
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