Some years back Hashtag was just a pound symbol (#) and considered as a special character (Hash mark), but now social blue bird just flew on this HASH MARK to make it an online sensation as #HASHTAG.
Social Media Marketing evolved in a greater sense in these years, Hashtag is one of the core of this evolution. Twitter, in 2008, Officially announced adoption of hyperlinking terms appending with hash sign with a keyword.
It’s hard to find a post without using #, especially in Twitter and Instagram. Mostly hashtags used for logical discussions on Twitter or way to express the thought about a moment on Instagram.
HASHTAG
Simply described, combination of words with a pound sign marked that used frequently across various social media platforms. The basic mission of hashtags to provide the users to locate their posts quickly amongst tons of posts shared daily in the blink of an eye over varied social media platforms.
Why to use Hashtags?
As mentioned, they increase Brand’s social media presence that make your content viewable to people who are interested in a particular hashtag. Furthermore, hashtag presence goes beyond your followers.
Categorize your piece of content i,e. Keywords amongst the ocean of contents in Social media using hashtags.
Increase your brand identity and make a path to grow your business online in Digital World.
In a world of promotions – Hashtags term as World-of-mouth, they serve as great visibility for a campaign.
Hashtag for a cause – Many of the political/social movements select a Hashtag for the cause and make it a trend or a sensation
How to use Hashtag strategy ?
Hashtags are very impactful on Twitter, though the person is not following you also can participate in a conversation. As per researchers, 2-3 are optimal usage of hashtags. Over than that can cause a drop in engagement.
Generally, there are 2 popular types on Instagram: Community and branded hashtags. To measure the popularity of your brand, use Branded Hashtags. Community hashtags connect people of a particular topic.
Instagram allows 30 hashtags on a post but that many will make your post look overloaded with hashtags, so keep it to max 4.
FACEBOOK and LINKEDIN Though Hashtags drives more engagement to your brand’s content in social media, don’t always work on every platform like Facebook and LinkedIn. Believe it or not, hashtags are not so important on Facebook and LinkedIn. Note not to use more than 3 hashtags in a post.
Tools to find HASHTAGS
Due to the popularity of Hashtags over social media, many tools assist you to have the best and perfect tags. Identify the trending usage of the hashtag & its effectiveness in your niche area.
Hashtagify.me – One of the Finest FREE Tool to search and find the popular, trending Hashtags. This tool also gives you numeric value to the usage of the tag with other similar options.
RiteTag offers instant hashtag suggestions that you can use for Facebook and Twitter with up-to-date hashtag performance.
Trends map (Twitter specific), Brand24, Keyhole are some of the most used hashtag tools in 2019.
If not including hashtags with your Social Media Posts, it’s not too late to join the trend.
Hashtags are continuously growing in Social Media Marketing platform, create better business opportunities with the use of HASHTAGS.
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