Does really Domain name affect SEO ranking?
YES, of course it does.
A Domain name is one of the important ranking factor among 200 factors announced by Google. Choosing the right SEO-Friendly domain name should be one of the crucial decision for your business.
Here mentioned 9 tips to consider while purchasing SEO-Friendly Domains Names.
- Brandable Domain name
- Unique Domain name
- Target Keyword
- Avoid Exact match domains( EMDs)
- Fluency of Your Domain Name
- Length of Domain Name
- Avoid Hyphens in Your Domain Name
- No Numbers in Your Domain Name
- Domain Extension
1. Brandable Domain name
Include Company brand as your Domain name, Some businesses avoid using their company name in the domain name of their website. This is not the right way to approach, especially for SEO purposes.
The truth is Google values branding more than keywords.
“Brands are the solution, not the problem. Brands are how you sort out the cesspool. Brand affinity is hard-wired. It is so fundamental to human existence that it’s not going away.” -Eric Schmidt, Google Chairman
2. Unique Domain name
A product or a brand name is generally going to be unique, which means better availability of the domain name and a better reception by the users as well.
3. Target Keyword
Choose a domain name that contains keywords about your business, products/services, etc. However, if your domain name has natural keywords then it is well appreciated.
4. Exact match domains( EMDs)
EMD’s includes all targeted keywords which you want to rank your website. It is representative of the best SEO practice. However, branding is not included in this method.
5. Fluency of Your Domain Name
It’s very important that the domain name of your website communicates the right message. People will have a better perception of what your business is all about and what that means by making your domain name relevant, fluent to your industry.
6. Length of Domain Name
According To Matt Cutts from Google:
To the best of my knowledge, no search engine has ever stated that they use a length of domain name as a scoring factor.
But as per suggestions - One or two words is good enough for a domain name.
7. Avoid Hyphens in Your Domain Name
Using hyphens in the domain is a bad idea. Hyphens are associated with spammy websites and should be avoided. Try to avoid it and do not make Google misunderstand your website as spam.
8. No Numbers in Your Domain Name
It’s not a good idea to add numbers in the domain. When someone hears about your domain name that contains numbers, they will be in confusion whether to use digit or to spell the Number.
Example : Is it 5stones.com or Fivestones.com
9. Domain Extension
Your Domain extension follows to refer to the Top Level Domain (TLD). A .com domain certainly allows credibility boost to your domain as well as it is the most widely used Domain Extension.
As per stats, 75% of the websites are using .com TLD and rest 20% are with .net and the remaining 10% with .org TLD.
END NOTE :
Hope keeping all these 9 tips in mind, you come up with the Best SEO-Friendly Domain name. Do comment below and know whether your Domain is SEO-Friendly or not.