Is really the Social Proof Most Important Factor in Boosting Business Sales? Does social proof makes difference in productivity? These are the few most common questions that amazes numerous startups and even large Enterprises nowadays.
You have an impressive website with best services and packages ,even your site ranks better in search engine but still results in lack of productivity? Actually Clients are skeptical nowadays, they will be looking for one or more things before making a commitment and to spend their money on you. Also think on different perspective like what other people or your existing or former clients say about you or your product.
Social Proof can be termed as "The Endorsement (or) force that influences you every day when it comes to decision making". Put simply, it’s the positive influence created when people start to assume that the actions of others are correct, based on the frequency people see about the reaction of your clients or customers. According to recent survey, 69% of consumers seek out other people’s opinions before buying a product.
Wikipedia termed social proof as "psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation". It completely refers to people’s reliance on the feedback and actions of others to determine what is right and what is wrong in a given situation.
Types of Social Proof:
There are many different forms of social proof. Each one has its own unique virtue. In this post, we’ll be looking at some of the most potent forms of social proof helping you choose the most apt social proof specific to your business niche.
1. Case Studies
A great way to highlight your product or service success stories. Having a case study is always a reasonable and effective way to indicate a story regarding how your product and service helped customers.
While testimonials often go hand-in-hand with reviews and ratings, many potential customers will judge your product based on reviews of your customers. According to Google, 70% of Americans now say they look at product reviews before making a purchase.
3. Influencer Endorsement
The most applicable social proof strategy is Celebrity Endorsement ( Influencer Endorsement ). Popularize your products with credible and esteemed experts in your industry as best social proof. In this particular context, influencer refers to anyone who has enough influence on social media to give your brand the significant coverage.
You can also generate a certain amount of social proof simply by having a strong, loyal and engaged audience on social media. By displaying the count of fans and followers you have on social media can actually lead to better conversions, and furthermore can boost your brand credibility.
5. Trust Seals
Trust Seal can also be termed as Logos, Badges, Certifications and Seals. Adding trust seals on your product pages can significantly boost your business sales. People will only buy a product or service from a website they trust .
This is the most efficient and great opportunity for you to tell your customers the number of people who love you or your brand.
As you can see social proof can work wonders by increasing your business conversions. Try out the useful tactics mentioned above and see what type of results you can achieve. Don’t forget to track down the conversion rates before and after adding the social proof to see what works best for you.