Whenever a viewer drops your company’s website in the search engine, an immediate pop-up with a welcome message strikes out on the desktop and asks you about
what you are looking for, your likes, choices, and preferences.What’s that
pop-up mean?Have you ever thought about this ?OK, I will let you know !!!That’s exactly mean the
CHATBOTS.
What are chatbots?
“Chatbots are the automatic conversation machines, which can mimic human conversations in the form of speech or text using AI (Artificial Intelligence).“The main aim of this chatbot is to provide the answers to the customer’s needs or queries by interacting with chatbots rather than searching for their needs on the website.
Why to use chatbots ?
Generating business leads is not rocket science but yes, it also isn’t a cakewalk. Chatbots nowadays smartly do that by conversing with your potential customers and creating a
list of names,
E-mail ID’s and even
phone numbers sometimes.Through the interaction, it casually gets to know about his personal details as well and passes them on to the company’s data bank which the company eventually uses for sending updates about products, seminars, coupons, and so on.This makes the entire process of lead generation quicker and smoother.
How exactly Chatbots fit for Digital Marketing ?
Here are some of the tactics where chatbots can fit perfectly
1. Quick response time with ChatbotsPotential customers might be driven away if they can’t immediately find the answers they’re looking for on your site, or if they’re confused about understanding your company’s product or service.
Chatbots keep your customer interested in your services by giving immediate responses to their sales-related queries.2. Chatbots Efficiently express your BrandBuilding brand value is a quintessential aspect of digital marketing. As per this Chatbots help in promoting the brand by interacting with people regarding the
brand benefits,
discounts and other promotional offers, moreover it provides metrics like
customer engagement levels, brand mentions and leads turning into customers.
3. Social Media Marketing + ChatbotsChatbots are covering social media marketing as they allow consumers to engage with them in terms of content consumption, customer service, and transactional engagements.When marketers integrate the Chatbots over their accounts and have them interlinked with their social media accounts, they
can actually get to voice their brand messages across all social media platforms.4. Cost-effectiveChatbots are significantly
cheaper and affordable than having to pay for a customer service representative. Of course, Chatbots can’t totally replace humans, but at least it could lessen the work and manpower needed to drive sales into your business.
5. Mobile Optimized ChatbotsWith the increasing mobile usage, it’s important to ensure that the web chat experience is mobile-optimized or not, either through your company’s mobile website or through popular messaging apps like Facebook Messenger or WeChat.
Chatbots are designed with mobile optimization , You don’t have to go through the additional trouble of getting them mobile-optimized. More importantly, they are easy to implement.
Final note about chatbots
Chatbots are booming in all sectors. Undoubtedly, chatbots are useful in digital marketing too. They can be implemented in many ways such as broadcasting
latest arrivals,
special offers,
deals, discounts. Generating leads by sharing with the users and much more.If you are still considering whether to use chatbots or not, by all means, try them out!
Chatbots are covering social media marketing as they allow consumers to engage with them in terms of content consumption, customer service, and transactional engagements.When marketers integrate the Chatbots over their accounts and have them interlinked with their social media accounts, they can actually get to voice their brand messages across all social media platforms.4. Cost-effectiveChatbots are significantly cheaper and affordable than having to pay for a customer service representative. Of course, Chatbots can’t totally replace humans, but at least it could lessen the work and manpower needed to drive sales into your business.5. Mobile Optimized ChatbotsWith the increasing mobile usage, it’s important to ensure that the web chat experience is mobile-optimized or not, either through your company’s mobile website or through popular messaging apps like Facebook Messenger or WeChat.Chatbots are designed with mobile optimization , You don’t have to go through the additional trouble of getting them mobile-optimized. More importantly, they are easy to implement.
Leave a Reply