Have you ever heard the terms Schema Markup, Schema.Org, Schema Microdata & Structure Data in SEO?
There are billions of websites out there on the internet, how can your site stand out from those?
You can probably use some of well known techniques to rank higher on SERP such as creating quality content, Increasing backlink process and many more. But, only having these tactics being implemented on webpages doesn’t rank you high on SERP.
So, what do you need to stand out from your other websites?.
You already know nowadays how users usually get answers for popular queries on Google results page as they ask because most of these results are instant and quick enough to answer users.
So, how do you increase your visibility there?
How can you take your website to be shown on rich snippets?
Well, here in this blog post we will drive you through the technique by which you can increase the chances of appearing on SERP.
What is Schema Markup?
Schema markups are microdata found on Schema.org. This microdata can be added on any webpages.
Schema markup creates enhanced descriptions that appear on search results. It helps to increase the CTR of any webpage that appears on SERP as the information provided will be well structured and summarised. When search results appear well structured it adds more authenticity and credibility to the information available on the page.
There are a different set of schema markups for different kinds of information you like to display. Such as movies ratings, restaurants near to you or it can even be any list of Indian food recipes.
Google likes schema markup microcodes so it is often found that it fetches the data from different websites that have relevant matching data and it aligns the content as per user’s queries.
Adding schema does not guarantee you to increase your website overall domain authority. It is just that it will increase the chances of getting visible on search results and increase overall impressions and CTR. More clicks you get, the more likely you will be placed at the top of the search. Based on relevant data shown via schema markups.
There are 2 options to Add Rich Snippets to Your Website:
Use Google’s Structured Data Markup Helper:
Since Google is the most used search engine on the internet, it makes sense to structure rich snippets on Google’s own tool. And that is Google’s structured data markup helper.
It helps you to pick out bits of text from your website that you consider being the most relevant data. It can be added either through some basic coding or by making use of Google highlighter tool to emphasize the most important part of the content.
Use a Website Generator to Create Markup Code:
If you want this to be implemented on cross-platform, you may use a website generator to create your markup code. Luckily there are many free options available, such as Microdata generator and Hall Analysis. Similar to the previous option, you don’t need to know coding in order to successfully use this tool. It does do some heavy-lift however, it is best if you can double-check your work with Google’s structured data testing tool.
So, what did we know so far? Using schema markup helps to appear on search results more appealing to users and build trust to attract some additional clicks. Search engines love to display results that are from Schema marked pages. So, it is necessary to have Schema markup in incase you are looking to enhance your web page description.
There are many free markups generators to create markup code. You no need to learn any kind of coding to use those. You can verify codes with Google structured data testing tool before updating on all your webpages.
It also prepares your website for voice search results as in the age of voice assistant devices like Alexa, Google Assistant and Siri. Because it is often noticed that these algorithms depend mainly on Rich Snippets and Schema markups.