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Custom Email Address and Benefits

Posted in Technology Bites on Apr 27, 2020

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Online business requires “Branding” to be known and successful world wide. If starting a website for your business is a goal this year, add one more thing to your to-do list: creating a custom email address.

Gmail, Email or Hotmail addresses work fine for emailing your family.& friends but when you want to send and receive emails from your customers, you need to look professional. That's possible only via custom email address.

Are you wondering how you can a professional custom email address profit your business?

Most novices use generic email accounts for their businesses for free without a domain name which isn’t very professional. For example: scopehosts.sales@gmail.com or scopehosts.sales@yahoo.com.

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Since anyone can create these generic email accounts, it becomes harder for online customers to believe in such generic email addresses as legitimate business email accounts.

Now let's list down

The advantages of custom email address

1.Depicts Professionalism

As a business you will have to send emails to your customers in case of exclusive offers, Newsletters, Informative bytes etc. If your email communication is using a free email account @gmail.com, @hotmail.com etc. in comparison to a custom email address, it can hurt your brand image. A custom email address is thus important to lead in the market.

2. Adds Credibility

When a business has its online Presence then Professionalism is a very important factor, Custom email addresses show that in your business.

Now let's check how we can achieve the professionalism you send a email of inviting for new sale to all you customers , Now if it is scopehostscusometcare@gmail.com the customers may mark it spam , Now if you have a custom email like info@scopehosts.com, the trust and the authenticity is developed automatically.

3.Flexiblity and Control over the business

Business Growing spontaneously will have multiple members in the team. Multiple departments, Multiple products may have a variety of names. Generically the departments over the business may beSales, Support, Marketing, Human Resources and many more.

Having a custom email address to the wings can make you business management flexible. Finding an email address in the mailbox becomes a tedious job. Now searching a mail with @gmail , @yahoo , @hotmail accounts is even more tedious job. Even if an employee moves out of your team it will be easy to manage all the confidential data.

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A custom email address helps avoid the communication issues and the new employee can take control of the account when they join. In short, the control of the email address (say sales@scopehosts.com) can easily be passed on to the new team member.

When you have a good control over your business then definitely it is time to attach the wings of success to your business.Branding you business can get you identity , Online Image and credibility to grow bigger and bigger.

Conclusion

That’s it! We’ve now covered the benefits of having professional email address for your business.

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Sudha KothapalliAuthor: Sudha KothapalliDigital Marketing Executive and a learner with an ongoing curiosity to learn New Social Media techniques, writes about Digital Marketing and Technology Trends Follow Us: